AT THE EDGE OF REPLACEMENT
被替代的边缘化困境AT THE EDGE OF REPLACEMENT
品牌陷入同质化竞争，产品可替代性强，面临增长停滞、利润下滑的双重压力。The brand is caught in homogeneous competition. Its products are easy to replace, while growth stalls and margins decline.
SHUNEXI / DESIGN COLLABORATION
STRATEGIC CONSULTANT
战略顾问Strategic Consultant
叶晟荣｜顺心高定品牌战略咨询顾问。Ye Shengrong | Brand Strategy Consultant of SHUNEXI.
01 / THE CONSULTANT
YE SHENGRONG
叶晟荣YE SHENGRONG
BIOGRAPHY / PROFILE
顺心高定品牌战略咨询顾问Brand Strategy Consultant of SHUNEXI
叶晟荣，中智品牌咨询创始人、首席战略官。Ye Shengrong is the founder and Chief Strategy Officer of ZenzBrand.
资深家居行业品牌战略咨询顾问，专注品牌跃迁与价值创新研究。A senior brand strategy consultant in the home industry, focused on brand transformation and value innovation.
- 01 / ROLE
- 顺心高定品牌战略咨询顾问Brand Strategy Consultant of SHUNEXI
- 02 / PRACTICE
- 中智品牌战略营销咨询机构 创始人 / 首席战略官Founder and Chief Strategy Officer, ZenzBrand
- 03 / EXPERIENCE
- 深耕泛家居产业品牌设计咨询19年19 years in brand design consultancy for the home industry
- 04 / CLIENTS
- 展板列示：服务超1000家居企业The 2026 event display states: service to over 1,000 home-industry enterprises
- 05 / RESEARCH
- 东部高定研究院 院长Dean, Eastern Bespoke Home Research Institute
- 06 / TITLES
- 《价值跃迁》《超赞品牌》《价值跃迁》 and 《超赞品牌》
02 / METHODOLOGY
VALUE LEAP
让品牌持续拥有被选择的能力VALUE LEAP
从被替代的边缘化困境，到难以替代、持续增长，沿着四个阶段重塑品牌价值。From the risk of being replaced to lasting differentiation and growth: four stages of rebuilding brand value.
CHOSEN AGAIN
从被替代到被重新选择CHOSEN AGAIN
打破同质化僵局，通过差异化价值定位和体验升级，重新赢得客户青睐。Break the sameness with a differentiated value position and improved experience, winning customers back.
HARD TO REPLACE
从被选择到难以替代HARD TO REPLACE
构建核心竞争壁垒，形成独特的价值主张和不可替代的品牌资产。Build a durable competitive moat, a distinctive value proposition and brand assets that are hard to replace.
SUSTAINABLE GROWTH
从不可替代到持续增长SUSTAINABLE GROWTH
将竞争优势转化为可持续增长引擎，建立价值创造飞轮。Turn competitive advantage into an engine for sustained growth and a flywheel of value creation.
SHUNEXI / NEXT
STRATEGY IN DIALOGUE
让品牌战略与东方栖居继续对话STRATEGY IN DIALOGUE
了解顺心高定的合作方向与沟通路径。Explore SHUNEXI’s collaboration directions and ways to connect.